When You Only Have Two Minutes: Why Video is the Answer to Explaining the Details of your Product or Service
Some how-to content is best presented in explainer video form
Your prospects retain more when they visualize content
Video works well when demonstrating complicated products or services
Prospects don’t have time for lengthy text content
Explainer videos increase your target audience’s understanding of what you provide
You know from spending your childhood in a classroom that you’re better able to understand certain concepts when they’re presented visually. The same is true for your company’s products or services, as your target audience can actually see your offerings in action. Even if a demonstration isn’t practical, you can use your two minutes of explainer video to have a satisfied customer talk about how your solutions solved their problems.
A big part of properly targeting your prospects involves understanding their motivations, and it’s clear that some don’t want to invest more than two minutes to a video. You know you can’t beat that trend, so now you need to join it. There’s a lot you can do in a limited amount of time when you take the right approach to this type of video, and explaining the details of your products is a good place to start.
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