Explainer Video Blog


What video ads got attention this year?

Video advertising had a banner year in 2015, and there's a lot to learn from the top ads. Let's dig into the most shared ads of the past year, and what they can tell us about video advertising.

Read More

Lorena Brockman is a blogger for JennsBlahBlahBlog.com and has notable know-how in blogging, travel, fashion, and has been deemed "Greatest Auntie Ever" by many. To learn more about Lorena, visit her company's blog at JennsBlahBlahBlog.com.

Explainer, demo, and promotional videos are a great way to bring a creative, entertaining voice to your company. With the choice to make a video comes a number of other details to consider. What video production company is the best fit for your business? What content is going to be included in your video? What style of video do you want to present? Live-action or animated? What is best for your business?

Read More

Christmas shopping online is a major source of revenue.

Video ads are among the most powerful marketing tools out there, especially on YouTube. But YouTube is hoping to amplify their power even more, by giving businesses even more tools to get customers to click through and buy for the holidays.

Shopping Online

YouTube has built two tools to make video ads even more powerful for businesses, TrueView and shopping ads. Shopping ads are the simpler of the two; it's simply pairing the right ad with product review and unboxing videos. It may sound obvious, even simplistic, but there's real power in being tied to video reviews.

Read More

Graham Jones is a Visiting Lecturer at the University of Buckingham and an Associate Lecturer at The Open University in the UK. Jones, B.Sc., B.A., Adv.Dip.Ed., MBPsS, M.Ed. M.Sc., is a qualified psychologist, the author of 32 books, and an award-winning writer and speaker, contributing regularly to a wide range of publications and speaking at conferences and events around the world.

The statistics related to online video make your head buzz. It is almost impossible to quite grasp what they mean. We all know that YouTube is popular, but the figures that Google publishes about their video channel make you struggle to conceive what is going on. They talk about "billions of views" each day and "hundreds of millions of hours" of video watching. Indeed, they point out that nowadays the average time spent watching videos just on mobile phones is 40 minutes a day. It is clear we are obsessed with watching video. But why?

We are so attracted to watching online video we even watch together.

Read More