The Exponential Reach that Explainer Videos Can Give You | ideaMachine Blog
In content marketing, there is much more to do than just simply driving sales. While persuading a customer to make a sale is certainly a good thing, it's driving your brand awareness and you audience that is going to lead to repeat business and industry recognition. To do this requires first connecting with your audience and getting them to share your message themselves. We believe that the explainer video is the top tool for making that initial connection and giving your video that exponential reach. Here's why.
Explainer videos make Google happy:Your main goal as a marketer is to drive traffic to your website, and that means getting found by your target audience. The higher you rank on the search engine results page, the more likely you are to reach prospects looking for the information your content provides. Websites with video are given preferential treatment by Google as its algorithm likes this type of high-quality content.
It’s easy to do, and it makes them feel good. Your target audience acts according to the same motivations as other people online in that they want to feel connected to their social network and help out those in need of information. Sharing anexplainer video gives them a sense of self-satisfaction and earns them the respect of their peers.
Prospects love to share videos:
When you include video as part of an email distribution campaign, your target audience is two to three times more likely to click through to your website or landing page. Even better, when you do so, you increase your chances of converting subscribers to leads by 51%.
Your email click through rate gets a boost from explainer videos:
You might find metrics one of the more dreary sides of content marketing, but the good news is thatexplainer videos are one area where they’re easier to tolerate. Click through and bounce rate are the top measurements of your video performance, and your analysis ends with whether these figures are satisfactory or need work.
Video content analytics are among the easiest to measure:
Visitors are more likely to become customers:
When your target audience sees an explainer video, they’re 64% more likely to buy from the company that publishes it. That takes a viewer from interested tire-kicker to qualified lead, to customer, all within the span of a two or three-minute video.
If you can count the times you’ve explained your company’s offerings to someone in less than a couple of minutes, consider yourself lucky. It’s tough using only words to describe what you do, so you’ll probably seek help from a napkin and a pen. When you have an explainer video to do the dirty work, you can communicate a lot more meaning in a lot less time.
Your potential customers actually get what you do:
Reaching your prospects directly should be considered a step on the path to success, but facilitating exponential reach to a wider target audience is where you really start to see your content shine. Explainer videos are some of the best tools in your marketing arsenal, as they’re easy to share and are more effective in getting your point across. You reach your goals faster when you’re speaking to more sets of open ears.
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