Explainer Video Blog

NYC: Our Competitive Advantage

Posted by Ben Capitano

New York City is any company's competitive advantage in 5 simple points:

1. It's the top of the world of advertising.

Most all major ad agencies are based in New York City. Friends of our studio create or work for the biggest brands. So, our competition is steep, especially when that competition is someone you eat with on a regular basis. We hear rumors about the industry all the time. This gives us insight into the best and latest marketing methods and methods of creating.

2. New York City ranks highest for cultural diversity.

Dreams are made in New York City for any person from any country or culture on the globe. We've hired actors so specific that they speak fluent Arabic and English and with a Moroccan accent. Because of our location we are able to fulfill specific requests like this for clients. When a disaster hits a country we find out someone on our block is from that country. We are connected and clued into many cultures and many issues.

3. New York City ranks highest in industry diversity.

Any type of business you can think of has a headquarters in New York City. From fashion to wielding, pharmaceuticals to food chains, finance to technology. This city has it all. We too create from scratch for every industry from body staplers to Marvel's Avengers to Asteroid mining. One way we've been able to understand the wide-ranging needs of our customers is because their industry is present in NYC with us.

4. New York City is filled with unique talent.

There is an enormous group of diverse and talented artists creating jaw-dropping work around us every day. We've hired full-time repelling artists, full-time puppet makers, and full-time parkour artists. We also hang out with them. We watch football games together and get to call someone who just sang for Obama our friend. Brushing shoulders with so many other artists inspires us in our creative work every day.

5. New York City feels the pulse of the world.

It seems we are often on the front lines of any major news story. Whether it is the ebola outbreak, the Pope's visit, the explosion of Angry Birds or crowdsourced-funding like Kickstarter, something world changing is always happening just down the street. It all makes sense though. It's a big, big city. We commute to work with over ten million people every day. New York City is the largest city in the U.S. and the most diverse community in the world. It is the city that never sleeps.


  • Topic: news