Explainer Video Blog

How to Make An Explainer Video (in 6 Steps)

Posted by Steve Day

We breakdown how to make an explainer video in 6 steps, and we do it with a song. While this song maybe silly we are dead serious when it comes to how to produce an excellent explainer video. See the steps in text format below. Warning: you may find yourself singing when the song is over.


6 steps, to making a video,
that makes you into a hero.  
Step 1 is you
and what you know
Will keep your message true


Step 2
See if your story
Is better told through an allegory
Or a diagram or a metaphor
Or is your message more straightforward


Step 3
How long do you need
To fully tell your story?
30 seconds, 2 minutes, or multiple episodes?
Deliver your message, not video overload 


Step 4.
Your message is the key
To find the style that you need
Cartoon motion graphics or 3D
The perfect style supports your story



Add your length and your style and you’ll arrive
At your budget which is Step 5


Then you get to Step 6
Which studio to pick?

A great studio... quickly delivers
A great studio... always listens to you
A great studio... has the perfect solution
No matter what we’re going through

And together
We’ll make you
Feel like a hero

Yeah we make it easy
To make you a video hero!