Explainer Video Blog

How to Make An Explainer Video (in 6 Steps)

Posted by Steve Day


We breakdown how to make an explainer video in 6 steps, and we do it with a song. While this song maybe silly we are dead serious when it comes to how to produce an excellent explainer video. See the steps in text format below. Warning: you may find yourself singing when the song is over.

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6 steps, to making a video,
that makes you into a hero.  
Step 1 is you
and what you know
Will keep your message true

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Step 2
See if your story
Is better told through an allegory
Or a diagram or a metaphor
Or is your message more straightforward

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Step 3
How long do you need
To fully tell your story?
30 seconds, 2 minutes, or multiple episodes?
Deliver your message, not video overload 

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Step 4.
Your message is the key
To find the style that you need
Cartoon motion graphics or 3D
The perfect style supports your story

 

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Add your length and your style and you’ll arrive
At your budget which is Step 5

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Then you get to Step 6
Which studio to pick?

A great studio... quickly delivers
A great studio... always listens to you
A great studio... has the perfect solution
No matter what we’re going through

And together
We’ll make you
Feel like a hero

Yeah we make it easy
To make you a video hero!