Explainer Video Blog

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New York City is any company's competitive advantage in 5 simple points:

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  • Topic: news

So you have great content and an explainer video to generate leads and drive traffic. Great! But the problem is that having a video alone just isn't enough. For a marketer, sharing is the next step. Luckily for you, social media is well established, and ready to get your content out there. But when it comes to social media, there's a little bit of science to consider. You'll be much better off knowing what's exactly behind your target audience's motivations. 

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  • Topic: news
A marketer's dream would be to always have the task of creating content on topics that are interesting enough to quickly capture the attention of their target audience. The bad news is that no one has that privilege all the time. Every industry unfortunately has its area where interest falls pretty low on peoples' radars. But nevertheless the message still needs to get out there. The good news is that while this scenario will always exist, the explainer video makes it possible to make a dry and mundane subject truly interesting. 

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  • Topic: news
A short, one- to three- minute video that serves to introduce a product or company- the explainer video, holds a certain allure. No matter what the details, such as topic, money spent on the production, or target audience, there's no denying that explainer videos are powerful and popular. Explainer videos certainly prove their worth in terms of lead generation and sales conversions, but it is not entirely clear what exactly is the reason why. To take a closer look, we've got the statistics behind viewer behavior that can help you understand what exactly the appeal is behind the infamous explainer video. 

 

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  • Topic: news