As 2016 comes to an end, we want to take a look back at the year, and share a few things we learned. Some are fun, some are serious, others are neither, but we think anyone marketing a business can learn a little something from our 2016 round up.
Brands & Celebrities Rule Youtube, Not Cats
The top 10 videos on Youtube in 2016 all follow the same pattern: they are from big brands, celebrities, or well established Youtube stars. Sure Youtube seems like a playground for anyone with a camera, but the top of the pile is dominated by mega stars:
Video Is Eating The World
"A third of online activity is now spent watching video, and some analysts predict that could increase to more than two-thirds by the end of 2017. Even Facebook, a platform built on written status updates, may be mostly video five years from now, according to Mark Zuckerberg himself."
That's from a Fast Company piece out this month called "Yes, Even Your Company Needs A Video Strategy In 2017". We couldn't agree more. Over the last several years more and more of are clients want to talk about the bigger video marketing picture than the do just about video production. So if you have been thinking about taking video more serious, now is the time!
Good Work Leads To Great Relationships
In 2015 ACUE challenged us to make an engaging animation for their professors. This fall we delivered their 29th video. We owe that long-time partnership to delivering great work, again and again, to a client that we believe in, and who believes in us.
Check out a behind the scenes look at how our ACUE animations came to life HERE.
Instagram is for Beautiful Celebrities
Of the top 10 most liked photos on Instagram this year, 8 of them are from Selena Gomez, the other 2 are Cristiano Ronaldo (both beautiful people).
Adweek has a great roundup of other 2016 Instagram findings, from the most popular locations (Disney properties), the busiest day (Halloween), and who picked up the most followers this year.
See the full rundown HERE.
With the Holiday season upon us, it may be tempting to take a break from your video marketing campaigns. DON'T.
For B2C companies, this time of year more people are shopping online than ever. MailChimp just put together THIS handy guide on Holiday Tips to connect you to your customers during the holidays.
In the B2B world, things are quite similar. Many companies are wrapping up the year and trying to spend their annual budgets. Even if you think your product won't pertain to holiday shoppers, the fact is that they're out there. The pond is stocked, so go fishing!
Here our are Top Ten Tips for making your video marketing count during the Holiday Season:
As the Holidays roll around, your employees are taking time off, and your own personal life gets hectic, too. Don't let that hinder your video marketing. Come up with a game plan to keep things running smoothly. Sit down with your team and create a marketing schedule that you can all stick to.
Your loyal customers deserve some love during the holiday season, so create specific content for them and offer some deals. It's a meaningful way to insure they'll keep coming back time after time.
Mobile marketing is one of the biggest assets you could overlook. Customized social media and user-friendly videos are sure to keep you from losing your on-the-go market, especially during the bustle of the holdiay season.