Why PR Agencies Should Outsource Creative Video Work

July 27, 2018

When most people think of an animation studio, they think Disney or Pixar, adult humor on late night TV, or those Saturday mornings as a kid, laughing at some poor, animated coyote that just can’t catch a break. No matter the studio or the time of day, animated projects have one thing in common: they disguise messages in an approachable and entertaining medium.

See the full story from PR Couture HERE


4 Reasons Why Animation Studios Are Flourishing While Live Action Video Struggles

July 13, 2018

These days, it seems like most studios are going in and out of business as quickly as NYC restaurants. It’s no secret that work is slow as brands begin to tighten spending by taking work in-house or exploring other strategies. While most production studios are struggling, animation-focused studios are doubling revenue quarter to quarter. So, why are clients seeking out animation over live-action video production?

See the full story from Adweek HERE


5 Ways Whiteboard Animation Enhances Professional Development in Health Care

July 6, 2018

There’s no question about it; the health care industry is booming and is one of the leading, if not the leading, employer in the United States. Professional development and training is important for the functionality of any organization in every industry, but even more so for the health care industry, where lives are at risk. Whiteboard animation is a cost-effective and easy solution for health care organizations to adopt in their training programs to ensure proper education. Here are the top five ways whiteboard animation enhances professional development in this industry.

See the full story from Training Industry HERE


2D vs 3D Animation - Which Should You Choose?

July 3, 2018

There are quite a few elements to consider when tackling a video project for marketing and advertising purposes. A vide0 project requires a script, voiceover, character development, themes and movement. Whether it's for a game, marketing or entertainment, animation is a great and creative way to bring a story to life. While animation is a top choice for video development, it requires a few extra elements to consider, such as deciding between 2D and 3D animation. For those who don't have much video production experience, it can be difficult to decipher which animation method will yield better results. But believe it or not, there's a time and a place for each one.

See the full story from Animation Artist HERE


ideaMACHINE Completes Package of Whiteboard Animation Videos

May 31, 2018

ideaMACHINE Studio recently teamed up with Advocates for Youth to create a series of informative short videos for the organization’s YouTube channel, Advocates for Youth promote sexual education for young people. The white-board videos are aimed at providing young people with facts about a number of topics, including sexual assault, HIV, rejection and healthy relationships.

Each of the videos uses a whiteboard animation style, with simple line drawings to illustrate their respective topic. The videos feature animations of friendy middle school-aged students, who often are not familiar with all of the facts regarding these topics. The animation style uses both imagery and text to explain the nuances of each topic.

See the full story from Post HERE


Bolt PR, ideaMachine Meet on O'Dwyer's

May 22, 2018

In February 2018, ideaMACHINE Studio posted a search for a PR firm for its product, Whiteboard Animation, on

With Bolt Public Relation’s deep roots in working with B2B clients and the results they garner, I immediately reached out to CEO Steve Day and scheduled a call to chat through the company’s PR needs. After competing with several PR agencies, ideaMACHINE Studio ultimately selected Bolt as its agency of record.

Founded in 2010, ideaMACHINE Studio is an award-winning, full-service creative video production studio that partners with brands of all sizes, from small businesses to Fortune 500 companies. While the New York-based studio offers motion capture and graphics, mixed media, 2D and 3D animation and live draw, it truly specializes in the service that began it all – whiteboard animation.

See the full post from O'Dwyer's HERE


4 Reasons Why Digital Media Is Causing The Death Of Television

May 3, 2018

For Millennials and most modern consumers, television has been a key part of our daily lives — whether it’s looking forward to relaxing and watching a show after a long day at work or cheering on a favorite sports team during the playoffs. However, the rise of technology has changed the way people consume visual content, making it tough for television to compete with the digital world. Could television really be dying a long, slow death? Here are four reasons why digital media is causing the death of television and why marketers should ditch television for digital media.

1 - Money Better Spent

Not only is cable becoming increasingly more expensive compared to online streaming options, but the return on investment of traditional marketing is waning. Online marketing offers a plethora of targeted ways to reach an audience. For the first time since 2009, television ad spending in the United States dropped, while digital media had double-digit growth. This year, television’s share of the total United States media ad spend will drop from 33.9% to 31.6%, while digital ad spend will climb 18.7% to total $107 billion.

See the full list from Media Post HERE

5 Scientific Reasons Videos Lead to Successful Marketing

April 25, 2018

There’s actual science behind our attraction to moving pictures accompanied by voices or other audio, so it’s no accident that more than half of the world’s population watches videos every day. Here are five scientific reasons videos lead to successful marketing campaigns.

1 - Action and Movement Boost Attention Spans

Complicated processes, procedures and demonstrations are all great topics for video, and while other forms of content can describe these things, only a video can show them. Humans are drawn to action and movement, and providing visuals and imagery gives the brain a break from reading information. In fact, people who watch a video retain 95 percent more of a message compared to just 10 percent when reading text.

See the full list at Target Marketing Magazine HERE

The Power of Technology, Creativity, and an Entrepreneurial Mindset

April 25, 2018

Steve Day started his company ideaMachine Studio in the back of a New York church back in 2010. Within the first year, he considered cutting his losses and most of his team quit. Fast forward to present day, ideaMachine Studio now has a client list including Xbox, ESPN, and Dove.

The company offer motion capture and graphics, mixed media, 2D and 3D animation and live draw, it specializes in the service that began it all – whiteboard animation. Thriving on culture, imagination, and technology, ideaMachine Studio has helped clients grow from zero customers to a million in just a few years.

Hear the Podcast episode at TechBlogWriter HERE

6 Reasons Why Video Should Be Your Top Marketing Move in 2018

April 18, 2018

Many marketing professionals find themselves at the crossroads of figuring out whether to implement a video advertising campaign, and what type of results it will produce for the brand. It’s no secret that video has been on the rise for years now, and the influence videos have on customers’ purchasing decisions can no longer be ignored. Here are six reasons why video should be your next marketing move.

1 - Videos Convert Sales

Engaging prospective customers is crucial when turning leads into sales. Having a video to watch rather than just a text description for a product helps give the customer that final push to click ‘purchase.’ Amazon and eBay, two of the most prominent names in the online marketplace, report that adding a video to a product description increases the chances of a customer buying that product by up to 35 percent.

continue reading the story from CEO World Magazine HERE

New York-Based ideaMACHINE Studio Opens Washington D.C. Office

April 12, 2018

Award Winning Animation Studio Announces Opening of Third Office to Meet Market Demand

ideaMACHINE Studio, an award-winning, full-service creative video production studio with headquarters in New York, has opened a new office in Washington D.C. to accommodate growing demand in the market and reinforcing its commitment to providing exceptional client experiences. The D.C. office is ideaMACHINE Studio’s third location, following a successful opening in San Francisco in 2017.

With a substantial client base already in the D.C. market, establishing an office further expands ideaMACHINE Studio’s national footprint and supports the company’s growth strategy. ideaMACHINE Studio will spend the next 12 months focusing on visibility with current clients, such as World Wildlife Fund, the World Bank and Edelman, to name a few, while servicing new leads and creative opportunities.

see the full story at CityBizList HERE