Xyience Redesign Launch

We worked with the team at Big Red Soda on a TV spot to announce the can redesign for Xyience, their flagship energy drink. 15 seconds moves like lightning, so our crew had to get every detail just right.

OLD CAN VS NEW
xyience_original_styleframes EarlyConceptArt_02
EarlyConceptArt-1
EarlyConceptArt_03

Credits

Director
Rich Chapple

Writer
Rich Chapple

Voice Over
Chris Emerson

Art Direction & Illustration
Daniel Benford, Jen Yoo, David Peccerelli

Animation & Compositing
Daniel Benford

Sound Design
Matt Stanfield