Ask, Listen, Learn - Educational Series
We worked with Responsibility.org to produce a 7 episode series, narrated by two middle-school aged kids, and for middle-school audiences--the key demographic for alcohol education.
A non-human alcohol character represented a person affected by alcohol, which allowed us to illustrate the effects of alcohol without suggesting judgement or fear with adult drinkers, nor did it show our kid heroes engaging in questionable behavior.
Once our concepts were solid, we developed the style guide, color palette, font choice, and design conventions to deliver a fun middle-school lesson on the effects of alcohol. Enjoy!
Rich Chapple and Responsibility.org
Bridget Renshaw and Samuel Fleming
Rich Chapple and Daniel Benford
Art Direction & Illustration
Ossian Mendoza, Zach Leo, Michael Mack, Nicole McClean, Aaron Cowdery, Colleen Cox, Alex Beekman, Daniel Benford, Rachel Lewis, José A. Gutiérrez Rivera, and Rithy Pou
Original Music & Sound Design