Responsibility.org Education Series

A 7 episode series, narrated by two middle-school aged kids, and for middle-school audiences--the key demographic for alcohol education. A non-human alcohol character represented a person affected by alcohol, which allowed us to illustrate the effects of alcohol without suggesting judgement or fear with adult drinkers, nor did it show our kid heroes engaging in questionable behavior. Once our concepts were solid, we developed the style guide, color palette, font choice, and design conventions to deliver a fun middle-school lesson on the effects of alcohol. Enjoy!

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Central Nervous System

Cerebellum

 

Cortex

 

Hippocampus

 

Hypothalamus

 

Medulla

 

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Credits

Client
Responsibility.org

Director
Rich Chapple

Producer
Brian Jones

Writer
Rich Chapple and Responsibility.org

Voice Over
Bridget Renshaw and Samuel Fleming

Storyboards
Rich Chapple and Daniel Benford

Art Direction & Illustration
Daniel Benford

Animators
Ossian Mendoza, Zach Leo, Michael Mack, Nicole McClean, Aaron Cowdery, Colleen Cox, Alex Beekman, Daniel Benford, Rachel Lewis, José A. Gutiérrez Rivera, and Rithy Pou

Original Music & Sound Design
StudioCenter