NEA - Education Support Professionals

NEA, the National Eduction Assosiation, approached us to work on an animation to help promote Education Support Professionals. This video highlights all the unsung heroes of the education system, from bus drivers and security guards, so janitors and office staff.

Our team started by creating a school setting to be a backdrop that any viewer could relate to. Dropping in a fun set of characters using a bold color pallette a was the perfect starting point for the video.

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This story follows a middle school strudent, Sophie through her day, and allows us all to see the tremedous support that every student gets in our schools. 

Building out Sophie's day began with story boards placing her in a few of the countless places where Support professionals interact with students, from the sidewalk out from on the school, to the cafeteria and classrooms.

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The scenes all show Sophie and her classmates interacting with a wide range of Support Professionals. The animation is narated by Sophie, which opens and closes on scenes of her and her mother at home, celebrating her success at school.

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Credits

Client
Hedrush

Producer
Paul Pangman

Director
Ryan Geiger

Writer
Joseph Munch

Voice Over
Jessica N. Gibson, Debbie Grattan, & Natalie Rarick

Storyboards & Art Direction
José A. Gutiérrez Rivera

Animation
Michael Mack, Ossian Mendoza, Zach Leo, Jake Wincek, Jennifer Yoo, and Rithy Pou

Sound Design
Ryan Geiger

Original Music
Pond5