NEA, the National Eduction Association, approached us to work on an animation to help promote Education Support Professionals. This video highlights all the unsung heroes of the education system, from bus drivers and security guards, to janitors and office staff.
Our team started by creating a school setting to be a backdrop that any viewer could relate to. Dropping in a fun set of characters using a bold color palette a was the perfect starting point for the video.
This story follows a middle school strudent, Sophie through her day, and allows us all to see the tremedous support that every student gets in our schools.
Building out Sophie's day began with story boards placing her in a few of the countless places where Support professionals interact with students, from the sidewalk out from on the school, to the cafeteria and classrooms.
The scenes all show Sophie and her classmates interacting with a wide range of Support Professionals. The animation is narated by Sophie, which opens and closes on scenes of her and her mother at home, celebrating her success at school.
