Unilever+NCAA - Men's Grooming
The Final Four is serious business for March Madness fans, and Unilever is serious about men's grooming. Our team was tasked with the challenge to live up to the standards of the NCAA Final Four and the standards of Unilever's men's grooming products.
We worked with our long-time agency partner, Geometry Global to develop this integrated campaign for Unilever. The initial challenge was creating spots that would interest women buyers in a men's product. Knowing that women do most of the shopping for men's grooming products, we had to appeal to her, to impact him.
Unilever + NCAA