MG&E - Stay Safe
"Idea Machine rocks. They are creative problem solvers, and great to work with. They brought our job in on budget, on time and made it dance. We'd work with them again in a heartbeat"
- Bill Patton, Creative Director at 6AM
We partnered with 6AM Marketing to help MG&E (Madison Gas & Electric) illustrate the dangers of downed powerlines.
The paper cut-out style, bold colors, and funky transitions were all aimed at keeping audiences engaged with the message, while keeping it upbeat enough to not be frightening. Be sure to check out or second animation with MG&E HERE.
Storyboards & Art Direction
Daniel Benford, José A. Gutiérrez Rivera, Zach Leo, Alex Beekman, Jennifer Yoo, Rithy Pou, and Michael Mack