Globe Life - Just Life Insurance
"Super pleased with everything. I presented these to the team yesterday and they were VERY well received. Thanks so much for all the effort and the amazing creativity!"
- Globe Life
We have worked with Globe Life on several animation projects over the years. When they approached us with the script for "Just Life Insurance", we immediatly knew the we needed to do something a little different.
The early styleframes showed more of a chalk blackboard. After a few iterations, it became clear that we could get the classic blackboard feeling, while using Globe Life's famous blue color.
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Once we settled on the blue chalkboard background, it was time to work on the color pallette and character design.
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The script moves from scene to scene pretty quickly, so our team came up with some great transitions to keep up the pace, while staying on message, and having a bit of fun.
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We delivered a great animation that the Globe Life team was thrilled with. It's a fun, bold piece that brings to life a topic that we all avoid thinking about.
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Credits
Client
TorchMark
Director
Rich Chapple
Account Manager
Paul Pangman
Voice Over
Steve Day
Writer
Rich Chapple
Art Direction & Illustration
José A. Gutiérrez Rivera
Lead Animator & Storyboards
José A. Gutiérrez Rivera
Animation
Daniella Krihely, Dan McCool, Zach Leo, Colleen Cox, and Michael Mack
Sound Design
Rich Chapple
Original Music
Pond5