Cisco - DNA

After the success of our SmartConnected Cities animation with Cisco, we decided to elevate the style, and creative direction for their new DNA project.

The overall feeling from the script was that network management can be a relaxing island getway, that was the kick-off point for the proect.


When using complicated, techincal language, or explaining difficult topics, our team chose to use creative visual metaphors. The slow old systems are represended by large cargo ships, and the new, high speed system by jets and yachts.

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The final animation for Cisco DNA is packed full of great visuals, motion, sound, textures, and colors. The animation medium is perfect for explaining these difficult to understand topics, and this new video takes full advantage.

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Credits

Client
Cisco

Director
Ryan Geiger

Account Manager
Paul Pangman

Voice Over
Mike O'Brian

Writer
Ethan Ryan

Art Direction & Illustration
Jake Wincek

Storyboards
Ryan Geiger and Jake Wineck

2D Animation & Compositing
Winston Kale, Jake Wincek

3D Animation & Compositing
Jake Wincek

Original Music & Sound Design
Ryan Geiger and Sonosanctus