When you have a myriad of online content marketing options to choose from it can be overwhelming to decide what works best and fits your company’s advertising budget. The solution is quite simple, however; just pick the form of content that provides the most bang for your buck. The facts and figures point to video as making the biggest impact on your target audience, so consider these reasons why it makes more sense than other formats.
Just because you’ve decided to add explainer videos to your online marketing approach doesn’t mean all types of this content are appropriate or suitable for your organization. There are many factors involved, not the least of which are cost and your company’s goals. Here are a few of the more popular styles of explainer videos along with why businesses tend to choose them over other formats.
You have a wide range of tools at your disposal when planning an online marketing approach, and there’s something for everyone in your target audience. Some people prefer to read text or listen to a podcast, but a large number of consumers prefer to view explainer videos when they’re researching products and services. There are several reasons why this type of content is unique, and that’s a large part of their appeal.
In the online marketing world, the different types of video are almost as numerous as the types of online content tools. However, the explainer video has proven to be one of the most effective tactics, rising to the top among other similar formats. Here’s why.