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How Will We Measure ROI on Video?

Posted by Steve Day, Creative Director of Whiteboard Animation Studio
You can’t dedicate a portion of your budget to any form of marketing, including video, without understanding how it will directly impact your company’s bottom line. Speculation and estimates simply won’t do when you’re making significant investments. You need concrete figures to measure your success. Plus, you’ll need to show positive return on investment to get buy-in at the executive level. These are just a few of the factors needed for analysis to calculate ROI on video.

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  • Topic: news

What Separates A Good Explainer Video From A GREAT One?

Posted by Steve Day, Creative Director of Whiteboard Animation Studio
You may be aware of how explainer videos can be a part of your online marketing repertoire, but they are only effective if done right. Fortunately, there are easy ways to take your content from good to great and separate yourself from your competition. Check out these tips on making your video really stand out from the pack.

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Where Will the Video Reside and Why?

Posted by Steve Day, Creative Director of Whiteboard Animation Studio

Even after you’ve expended considerable time, money and effort in creating the most amazing, engaging video that speaks to your target audience, you still have to decide where it will reside to get the most exposure. You have many options, any of which would be a smart choice depending on your marketing goals. Check out a few of the more popular sites where you can embed your video to boost the number of views.

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What Factors Determine the Pricing of Video Production?

Posted by Steve Day, Creative Director of Whiteboard Animation Studio

Now that you’ve made a smart move and decided to invest advertising dollars in online video, the issue becomes exactly how much to spend. Pricing of video production ranges considerably depending on your needs and goals, but you can formulate an effective campaign on almost any budget. Here are a few factors to consider as you’re adding things up.

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