Explainer Video Blog


As 2016 comes to an end, we want to take a look back at the year, and share a few things we learned. Some are fun, some are serious, others are neither, but we think anyone marketing a business can learn a little something from our 2016 round up.


Brands & Celebrities Rule Youtube, Not Cats


The top 10 videos on Youtube in 2016 all follow the same pattern: they are from big brands, celebrities, or well established Youtube stars. Sure Youtube seems like a playground for anyone with a camera, but the top of the pile is dominated by mega stars:

1. Adele Carpool Karaoke

2. Pen-Pineapple-Apple-Pen/PIKO-TARO

3. What's inside a Rattlesnake Rattle?

4. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More

5. Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer - America's Got Talent 2016

6. Water Bottle Flip Edition | Dude Perfect

7. Channing Tatum & Beyonce's "Run The World (Girls)" vs. Jenna Dewan-Tatum's "Pony" | Lip Sync Battle

8. Donald Trump: Last Week Tonight with John Oliver (HBO)


10. Brothers Convince Little Sister of Zombie Apocalypse


Video Is Eating The World


"A third of online activity is now spent watching video, and some analysts predict that could increase to more than two-thirds by the end of 2017. Even Facebook, a platform built on written status updates, may be mostly video five years from now, according to Mark Zuckerberg himself."

That's from a Fast Company piece out this month called "Yes, Even Your Company Needs A Video Strategy In 2017". We couldn't agree more. Over the last several years more and more of are clients want to talk about the bigger video marketing picture than the do just about video production. So if you have been thinking about taking video more serious, now is the time!


Good Work Leads To Great Relationships


In 2015 ACUE challenged us to make an engaging animation for their professors. This fall we delivered their 29th video. We owe that long-time partnership to delivering great work, again and again, to a client that we believe in, and who believes in us.

Check out a behind the scenes look at how our ACUE animations came to life HERE.


Instagram is for Beautiful Celebrities


A photo posted by Selena Gomez (@selenagomez) on

Of the top 10 most liked photos on Instagram this year, 8 of them are from Selena Gomez, the other 2 are Cristiano Ronaldo (both beautiful people).

Adweek has a great roundup of other 2016 Instagram findings, from the most popular locations (Disney properties), the busiest day (Halloween), and who picked up the most followers this year.

See the full rundown HERE.

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