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Hi we’re ideaMACHINE Studio, artistic pioneers of Explainer Videos. Here are our Top Ten reasons why you should NOT choose Animaker and instead hire artists

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Hi we’re ideaMACHINE Studio, artistic pioneers of Explainer Videos. Here are our Top Ten reasons why you should NOT choose GoAnimate and instead hire artists

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Hi we’re ideaMACHINE Studio, artistic pioneers of Explainer Videos. Here are our Top Ten reasons why you should NOT choose Vyond and instead hire artists

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1. It's the top of the world of advertising.
A lot of major ad agencies and corporate marketing teams are based in New York City. So, our team and our contractors work for the biggest brands. We get access to incredible talent and inside information on the best and latest methods in corporate animation.

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Covid-19 has made filming difficult. Even before Covid-19 filming with live actors was time-consuming, more expensive than animation, and it gets out-dated fast. But animation is new. It's ever-green. And it can make boring subjects exciting and fun to watch.

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Four factors go into a video’s cost
1. Quality
2. Quantity (number of minutes)
3. Style and

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We breakdown how to make an explainer video in 6 steps, and we do it with a song. While this song maybe silly we are dead serious when it comes to how to produce an excellent explainer video. See the steps in text format below. Warning: you may find yourself singing when the song is over.

6 steps, to making a video,
that makes you into a hero.  
Step 1 is you
and what you know
Will keep your message true

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Over the past decade, we have seen a lot of Explainer Videos. Below is our list of the top ten Explainer Videos of 2020.

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As 2016 comes to an end, we want to take a look back at the year, and share a few things we learned. Some are fun, some are serious, others are neither, but we think anyone marketing a business can learn a little something from our 2016 round up.

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Brands & Celebrities Rule Youtube, Not Cats

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The top 10 videos on Youtube in 2016 all follow the same pattern: they are from big brands, celebrities, or well established Youtube stars. Sure Youtube seems like a playground for anyone with a camera, but the top of the pile is dominated by mega stars:

1. Adele Carpool Karaoke

2. Pen-Pineapple-Apple-Pen/PIKO-TARO

3. What's inside a Rattlesnake Rattle?

4. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More

5. Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer - America's Got Talent 2016

6. Water Bottle Flip Edition | Dude Perfect

7. Channing Tatum & Beyonce's "Run The World (Girls)" vs. Jenna Dewan-Tatum's "Pony" | Lip Sync Battle

8. Donald Trump: Last Week Tonight with John Oliver (HBO)

9. THE $21,000 FIRST CLASS AIRPLANE SEAT

10. Brothers Convince Little Sister of Zombie Apocalypse

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Video Is Eating The World

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"A third of online activity is now spent watching video, and some analysts predict that could increase to more than two-thirds by the end of 2017. Even Facebook, a platform built on written status updates, may be mostly video five years from now, according to Mark Zuckerberg himself."

That's from a Fast Company piece out this month called "Yes, Even Your Company Needs A Video Strategy In 2017". We couldn't agree more. Over the last several years more and more of are clients want to talk about the bigger video marketing picture than the do just about video production. So if you have been thinking about taking video more serious, now is the time!

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Good Work Leads To Great Relationships

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In 2015 ACUE challenged us to make an engaging animation for their professors. This fall we delivered their 29th video. We owe that long-time partnership to delivering great work, again and again, to a client that we believe in, and who believes in us.

Check out a behind the scenes look at how our ACUE animations came to life HERE.

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Instagram is for Beautiful Celebrities

 

A photo posted by Selena Gomez (@selenagomez) on

Of the top 10 most liked photos on Instagram this year, 8 of them are from Selena Gomez, the other 2 are Cristiano Ronaldo (both beautiful people).

Adweek has a great roundup of other 2016 Instagram findings, from the most popular locations (Disney properties), the busiest day (Halloween), and who picked up the most followers this year.

See the full rundown HERE.

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With the Holiday season upon us, it may be tempting to take a break from your video marketing campaigns. DON'T.

For B2C companies, this time of year more people are shopping online than ever. MailChimp just put together THIS handy guide on Holiday Tips to connect you to your customers during the holidays.

In the B2B world, things are quite similar. Many companies are wrapping up the year and trying to spend their annual budgets. Even if you think your product won't pertain to holiday shoppers, the fact is that they're out there. The pond is stocked, so go fishing!

Here our are Top Ten Tips for making your video marketing count during the Holiday Season: 

#1 Plan Ahead

As the Holidays roll around, your employees are taking time off, and your own personal life gets hectic, too. Don't let that hinder your video marketing. Come up with a game plan to keep things running smoothly. Sit down with your team and create a marketing schedule that you can all stick to.

#2 Show Appreciation

Your loyal customers deserve some love during the holiday season, so create specific content for them and offer some deals. It's a meaningful way to insure they'll keep coming back time after time.

#3 Mobile Friendly

Mobile marketing is one of the biggest assets you could overlook. Customized social media and user-friendly videos are sure to keep you from losing your on-the-go market, especially during the bustle of the holdiay season.

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Here are our picks for the Top 10 Best Startup Videos of all time.

Beginning with some awesome examples and working up to the God-Father of all Startup Videos, we've scoured the Internet so you don't have to. 

#10 Interact Flash Card

With a unique main character and some impressive animation, this video immediately grabs the audience's attention while still managing to explain a new service.

 

#9. Active Building

Zombies doing The Thriller? What's not to love from this animation that surprisingly enough is about property management. 

 

#8. Minbox

While it's definitely not your normal explainer video, Minbox is as current and edgy as it gets. Another plus? This awesome video shows you exactly how to use their product.

 

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If you've ever seen an animated video before, then you know how great the are at explaining a range of things from easy concepts to subjects that make your head spin. These types of visual aids illustrate topics in a way that is easily understandable. Naturally, companies rise to this occasion and use such media to explain their products. Their goal? Why, to get you to buy their product, of course!

But there's more than just the potential for advertising layered into our work. Here at ideaMACHINE Studio we work with not only companies, but also organizations, to get their message out and into the world. There's more to our videos than just producing amazing commercials. So here is a Top 10 list of animations we have done in order to help make a difference.

#10

Global health is everyone's business. That's how an oil company, a children's hospital in Texas, and the Angolan government came to all partner together for the sake of Angolan children. Sickle cell is rampant among infants in Angola, and only about half of the ones diagnosed will reach 5 years old. Here at ideaMACHINE, we were honored with the opportunity to tell their story, and to increase awareness for the Angola Sickle Cell Initiative. 

 

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View the videos that made our list of the top ten corporate videos of 2015 - created by the agencies and studios that we admire. Enjoy! 

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New York City is any company's competitive advantage in 5 simple points:

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The Final Four is serious business for March Madness fans, and Unilever is serious about men's grooming. Our team was tasked with the challenge to live up to the standards of the NCAA Final Four and the standards of Unilever's men's grooming products.

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The idea of paying to use YouTube is an odd thing to many people. The video service is so commonplace, so popular, so integrated into our lives that paying for it, even if it's simply a set of content separate from the vast library of the main site, seems almost ridiculous. But it's not only a crucial change to how YouTube operates, it may just be what keeps the site central to online video.

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What video ads got attention this year?


Video advertising had a banner year in 2015, and there's a lot to learn from the top ads. Let's dig into the most shared ads of the past year, and what they can tell us about video advertising.

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Sadly, going viral isn't this simple.


There's no greater achievement for an online video than to go viral. Everybody from amateur filmmakers to major corporations are trying to make it happen. So what makes a video go viral, and what are some of the benefits ... and drawbacks?

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Lorena Brockman is a blogger for JennsBlahBlahBlog.com and has notable know-how in blogging, travel, fashion, and has been deemed "Greatest Auntie Ever" by many. To learn more about Lorena, visit her company's blog at JennsBlahBlahBlog.com.

Explainer, demo, and promotional videos are a great way to bring a creative, entertaining voice to your company. With the choice to make a video comes a number of other details to consider. What video production company is the best fit for your business? What content is going to be included in your video? What style of video do you want to present? Live-action or animated? What is best for your business?

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Seasons Greetings to all of our readers!
 
A hearty thanks for all of your fine work with us in 2015. This year has seen the launch of our most successful projects to date. From our video for the WFF skyrocketing to over a million views to working with FourSquare to introduce Pinpoint to the world stage, our studio continues to innovate and produce mouth-watering graphics and thrilling narratives to tell our client's stories. 

 

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Christmas shopping online is a major source of revenue.

Video ads are among the most powerful marketing tools out there, especially on YouTube. But YouTube is hoping to amplify their power even more, by giving businesses even more tools to get customers to click through and buy for the holidays.


Shopping Online

YouTube has built two tools to make video ads even more powerful for businesses, TrueView and shopping ads. Shopping ads are the simpler of the two; it's simply pairing the right ad with product review and unboxing videos. It may sound obvious, even simplistic, but there's real power in being tied to video reviews.

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Graham Jones is a Visiting Lecturer at the University of Buckingham and an Associate Lecturer at The Open University in the UK. Jones, B.Sc., B.A., Adv.Dip.Ed., MBPsS, M.Ed. M.Sc., is a qualified psychologist, the author of 32 books, and an award-winning writer and speaker, contributing regularly to a wide range of publications and speaking at conferences and events around the world.

The statistics related to online video make your head buzz. It is almost impossible to quite grasp what they mean. We all know that YouTube is popular, but the figures that Google publishes about their video channel make you struggle to conceive what is going on. They talk about "billions of views" each day and "hundreds of millions of hours" of video watching. Indeed, they point out that nowadays the average time spent watching videos just on mobile phones is 40 minutes a day. It is clear we are obsessed with watching video. But why?


We are so attracted to watching online video we even watch together.

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This week's video is World Wildlife's video explaining what COP21 is and why you should care. This video is timely due to the Paris Climate Talks, check it out!

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The smartphone is the center of everything for many of us.

Advertising is changing almost daily as technology improves and makes more audiences increasingly accessible. And most primed to benefit from that is mobile advertising. But what does the future hold for mobile video ads?


Larger, And More Diverse, Audiences

Mobile video viewing is exploding as smartphones become cheaper and audiences are more mobile than ever. 105 million people watched video on mobile in 2015, up 13% from last year and 2016 is expected to see even greater rises.

More importantly, though, the audience for mobile is expanding rapidly. If you've been advertising online, you know that you can find very narrowly focused audiences, paying only for the people you want to reach. Mobile has a smaller install base than desktop, but prices for mobile devices are dropping rapidly, so more and more demographics are reachable through mobile.

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This week we are featuring our newest video for Medical Arts Radiology. We've partnered with them on several videos over the years and are happy they keep coming back to us for more! We love making these 3D animation skeleton videos for them and know you will love watching this short video.

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At ideaMachine we not only make explainer videos, but we constantly impress with different styles of animation. Watch this video we made of Steve Job's "Marketing is About Values" speech to see the evolution of Apple Inc. products and an evolution of animation. 

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Below are the top ten Motion Graphics videos of 2015 created by agencies and studios that we admire. Enjoy! 

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Below are the top ten infographic videos of 2015 created by the agencies and studios we admire. They all contain original compositions and plenty of per second details. Of course these were all animated with large budgets. nevertheless, our team always likes to shoot for a high target. Enjoy!

 

 

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Just when you think you’ve mastered all the ad distribution strategies available for video marketing, Facebook alters the playing field by opening new doors for marketers. But this is one of those rare times that change is a good thing in using the social media platform for advertising, as it makes way for innovative distribution channels that all marketers can use. Let’s take a look at the changes Facebook has made and best ways to take advantage of the new features.

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Everyone knows that YouTube is the most popular way to advertise video. So popular in fact that despite it only hosting video, it has become the second most popular search engine under Google. But don't think that YouTube is the only, or the best way for driving traffic to your video. Other platforms are actually better in reaching out to specific audiences because of their ability to better target desired audiences. Check out the alternative platforms below. 

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In the world of content marketing video is leading the pack, and everyone knows it. Youtube, a video sharing site is nipping at the heels of Google, becoming the second most popular "search engine," but solely for video content. But it is not simply a video that brings the attention and respect of a target audience. The explainer video is the optimal tool to encourage sharing among viewers. When you only have three minutes to make an impression, focus on the basics. 

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In content marketing, there is much more to do than just simply driving sales. While persuading a customer to make a sale is certainly a good thing, it's driving your brand awareness and you audience that is going to lead to repeat business and industry recognition. To do this requires first connecting with your audience and getting them to share your message themselves. We believe that the explainer video is the top tool for making that initial connection and giving your video that exponential reach. Here's why. 

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Jason Abbruzzese of Mashable.com brings us an interesting infographic showing the dramatic growth in digital ad spending over the past few years. 

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Are you trying to market a dry topic? Not sure if an explainer video will help? Don't worry, because many are in the same boat as you. Truth be told, most people are reluctant to even start on a project like this, for fear that it'll never reach its target audience. But now forget everything you know about boring videos, since we know there are a few tricks of the trade to make sure that doesn't happen. Here we go over reasons you should be embarking on an explainer video, even with a boring topic. 

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Behind every action we take there is an underlying motivation. We study psychology so as to truly understand why we as groups or individuals make decisions. When it comes to using social media, the same rules apply, as we rely on triggers to compel others to share content. So what compels people to share video content online? The psychology behind sharing can answer that question. 

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Humankind has always used storytelling to connect with each other on an engaging and emotional level. When it comes to marketing a product or idea, storytelling is the most effective tool, especially when applied within the explainer video framework. This is why marketers are especially drawn to animation, which creates an impact that transcends words. But why are explainer videos good at engaging prospects? 

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YouTube was arguably the birth place of mainstream online video content, and it's likely to continue as such. However there is a powerful new force encroaching on this coveted territory: Facebook. Now more than ever, users are choosing to upload their content directly to Facebook instead of sharing them from YouTube. What's the cause? 

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Times are changing for traditional broadcast and cable companies as ad spend has continued to move away from the networks and into the pockets of the digital realm. Platforms like the web, social media, and Hulu are driving this trend. Emily Steel and Sydney Ember of the New York Times give us insight into this growing trend. 

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Time is money when you are tasked with presenting your company's details and offerings, and even more so when that time is constrained to two minutes. You know holding your audiences attention for longer than two minutes is doubtful. Here's why your animated video should follow the two minute rule. 

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     We are pleased to announce the addition of Ryan Geiger to the company as Creative Director, to further advance our growing portfolio of live action productions. Ryan comes with a wealth of experience within the industry, having won multiple festival awards for his previous films, as well as making Top 200 on this season of HBO's Project Greenlight. His film, Town Red, screened at the 66th Annual Cannes Film Festival and received distribution through Shorts TV and Continuum Pictures.

 

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So you have great content and an explainer video to generate leads and drive traffic. Great! But the problem is that having a video alone just isn't enough. For a marketer, sharing is the next step. Luckily for you, social media is well established, and ready to get your content out there. But when it comes to social media, there's a little bit of science to consider. You'll be much better off knowing what's exactly behind your target audience's motivations. 

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A marketer's dream would be to always have the task of creating content on topics that are interesting enough to quickly capture the attention of their target audience. The bad news is that no one has that privilege all the time. Every industry unfortunately has its area where interest falls pretty low on peoples' radars. But nevertheless the message still needs to get out there. The good news is that while this scenario will always exist, the explainer video makes it possible to make a dry and mundane subject truly interesting. 

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A short, one- to three- minute video that serves to introduce a product or company- the explainer video, holds a certain allure. No matter what the details, such as topic, money spent on the production, or target audience, there's no denying that explainer videos are powerful and popular. Explainer videos certainly prove their worth in terms of lead generation and sales conversions, but it is not entirely clear what exactly is the reason why. To take a closer look, we've got the statistics behind viewer behavior that can help you understand what exactly the appeal is behind the infamous explainer video. 

 

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We just won the People's Telly award and we didn't even know we had entered the competition! 

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The CompTIA CertMaster learning system is an online study tool that gives you a jump start on mastering CompTIA curriculum and certification exams. 

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You can’t dedicate a portion of your budget to any form of marketing, including video, without understanding how it will directly impact your company’s bottom line. Speculation and estimates simply won’t do when you’re making significant investments. You need concrete figures to measure your success. Plus, you’ll need to show positive return on investment to get buy-in at the executive level. These are just a few of the factors needed for analysis to calculate ROI on video.

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You may be aware of how explainer videos can be a part of your online marketing repertoire, but they are only effective if done right. Fortunately, there are easy ways to take your content from good to great and separate yourself from your competition. Check out these tips on making your video really stand out from the pack.

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Even after you’ve expended considerable time, money and effort in creating the most amazing, engaging video that speaks to your target audience, you still have to decide where it will reside to get the most exposure. You have many options, any of which would be a smart choice depending on your marketing goals. Check out a few of the more popular sites where you can embed your video to boost the number of views.

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Now that you’ve made a smart move and decided to invest advertising dollars in online video, the issue becomes exactly how much to spend. Pricing of video production ranges considerably depending on your needs and goals, but you can formulate an effective campaign on almost any budget. Here are a few factors to consider as you’re adding things up.

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When you have a myriad of online content marketing options to choose from it can be overwhelming to decide what works best and fits your company’s advertising budget. The solution is quite simple, however; just pick the form of content that provides the most bang for your buck. The facts and figures point to video as making the biggest impact on your target audience, so consider these reasons why it makes more sense than other formats.

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Just because you’ve decided to add explainer videos to your online marketing approach doesn’t mean all types of this content are appropriate or suitable for your organization. There are many factors involved, not the least of which are cost and your company’s goals. Here are a few of the more popular styles of explainer videos along with why businesses tend to choose them over other formats.

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You have a wide range of tools at your disposal when planning an online marketing approach, and there’s something for everyone in your target audience. Some people prefer to read text or listen to a podcast, but a large number of consumers prefer to view explainer videos when they’re researching products and services. There are several reasons why this type of content is unique, and that’s a large part of their appeal.

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In the online marketing world, the different types of video are almost as numerous as the types of online content tools. However, the explainer video has proven to be one of the most effective tactics, rising to the top among other similar formats. Here’s why.

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You might think that your task is complete after you shoot, edit and finalize that masterpiece explainer video you’ve invested time and money preparing. The bad news is that your job isn’t over, as you still need to promote the video so that your target audience actually sees it. The good news, however, is that you have many options to choose from to get your content out there.

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It’s no secret that explainer videos are one of the most effective marketing tools you have at your disposal, which is why everyone is saturating the Internet with this form of content. With this in mind, the primary question companies are asking is: “How can explainers give my business a competitive edge?” There are a few ways you can really make your organization shine through this type of content.

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Not using explainer videos as part of your online marketing strategy is already causing your company to fall behind your competition. The truth is that video content appeals to more and more Internet users and the explosive trend of consumers turning to video to aid in their buying decisions will only increase. The statistics are staggering, and they speak for themselves.

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Explainer videos are a useful tool in internet marketing as they provide an ideal platform for bringing customers to your door. Because you are providing useful information on topics of interest, you gain a potential customer’s trust far beyond what you could do by just selling to them. When viewed and shared, explainer videos also get the word out about your company, which helps to raise brand awareness. Explainer videos are not the only option, however, when it comes to using video to convert customers. Here are a few other ideas to consider.

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Nielsen: Online video doubles again in 2014

According to Nielsen’s Q2 2014 Cross-Platform Report among all age ranges, online web video viewing has essentially doubled in the past two years. This report matches a similar report from 2011. But the trend has been going strong since Youtube was invented in 2005 and then purchased for 1.65 Billion the following year.

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Exciting news! ComScore, the Internet Analytics company announced that web video advertising is on the rise. Online video is by far and away the fastest growing Internet segment 2006 – 2010 Thus the $ Ad Spend has risen by +344% However Video view has grown by +600%!! © comScore, Inc.

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ideaMachine studio is proud to announce our involvement in The Marvel Experience: The World’s First Hyper Reality Tour. In conjunction with our sister studio, MocapNYC, we animated Marvel’s greatest heroes, including Captain America, Thor, and Spiderman for the interactive experience.

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Curious about how much a web animation video will cost?

There is a lot that goes into the cost of an animated video. Below we will consider all the necessary parts that bring together an effective, made for web, animated video.

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